On-line behavioural advertising: l’Article 29 WP boccia il codice EASA/IAB

L’Article 29 WP ha adottato un’opinion sul Regulatory Framework in materia di on-line behavioural advertising proposto come forma di autoregolamentazione da EASA e IAB Europe. Il WP ritiene che il codice proposto non sia conforme alle norme comunitarie e esprime le seguenti conclusioni:

“As stated in its Opinion 2/2010, the Article 29 WP does not question the economic benefits that behavioural advertising may bring, but it firmly believes that such practices must not be carried out at the expense of individuals’ rights to privacy and data protection. The EU data protection regulatory framework sets forth specific safeguards which must be respected.
Adherence to the EASA/IAB Code on online behavioural advertising and participation in the website http://www.youronlinechoices.eu does not result in compliance with the current e-Privacy Directive [direttiva 2002/58/CE, come modificata dalla dir. 2009/136/CE]. Moreover, the Code and the website create the wrong presumption that it is possible to choose not be tracked while surfing the Web. This wrong presumption can be damaging to users but also to the industry if they believe that by applying the Code they meet the requirements of the Directive.
The advertising industry needs to comply with the precise requirements of the e-Privacy Directive and this opinion shows that many practical solutions are available to ensure a good level of compliance together with a good user experience.”

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Questa voce è stata pubblicata in 2009/136/CE, behavioural advertising, dati personali. Contrassegna il permalink.


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